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Tissue and Hygiene in Georgia

Tissue and Hygiene in Georgia

Tissue and hygiene value sales continued to increase in Georgia during 2017, with several factors supporting growth in this area. Rising disposable incomes, increasing product awareness and higher product availability all helped to boost value sales. In addition, the devaluation of the local currency since the end of 2014 is another factor that has supported growth. Overall, the outlook is positive, with value sales expected to continue growing over the coming years.

Euromonitor International's Tissue and Hygiene in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN GEORGIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Positive Outlook for Tissue and Hygiene in Georgia
Adaptation To Fluctuating Currency and Higher GDP Growth Boost Volume Sales
Procter & Gamble Continues To Lead
Sales Through Independent Small Groceries Decline
Positive Performance Expected Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 16 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Devaluation of Local Currency Boosts Value Growth
Paper Towels To Remain Largest Afh Area
Rising Tourist Numbers Boost Demand
Competitive Landscape
Afh Tissue and Hygiene Dominated by International Brands
Rising Demand Among Horeca Operators
Rising Demand for State Institutions To Fuel Competition
Category Data
Table 18 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 20 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Development of Underdeveloped Areas To Boost Sales
Areas Emerging for Various Reasons
Nappies/diapers/pants Remains Dependent on Currency Rate
Competitive Landscape
Ontex Continues To Lead Value Sales
Sales of Different Players Grow Due To Number of Different Factors
Stronger Competition
Category Data
Table 24 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 27 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 28 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Changing Fashion Trends Fuel Shift in Consumer Sanitary Protection Habits
More Active Lifestyles and Search for Convenience Boost Growth in Emerging Areas
Unit Price Expected To Decline
Competitive Landscape
Procter & Gamble Leads Value Sales
Company Value Shares Remain Stable
Distinct Leaders Emerge Within Different Areas
Category Data
Table 30 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 31 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 34 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Via Independent Small Grocers Set for Drastic Decline
Revamped Retailing Structure Supports Stable Wipes Growth
Wipes Unit Prices To Decline Over Forecast Period
Competitive Landscape
Arsan Kimya Leads Thanks To Low Prices and Wide Product Portfolio
Arsan Kimya Also Posts Strongest Sales Growth
Further Fragmentation Expected
Category Data
Table 36 Retail Sales of Wipes by Category: Value 2012-2017
Table 37 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 38 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 39 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 40 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 41 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Recycled Toilet Paper Posts Outstanding Growth
Tablecloths and Paper Towels To Expand Significantly
Boxed Facial Tissues To Perform Strongly
Competitive Landscape
Wide Assortments Key To Leadership
Hayat Holding Leads Growth
Major Players Emerging From Recycled Toilet Paper
Category Data
Table 42 Retail Sales of Tissue by Category: Value 2012-2017
Table 43 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 44 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 45 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 46 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 47 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Moderate To Heavy Adult Incontinence Products To Remain Prevalent
Stigma Remains Obstacle To Development of Light Adult Incontinence
Health and Beauty Specialist Retailers To Remain the Key Distribution Channel
Competitive Landscape
Essity Continues To Lead Sales
Tzmo Becomes Strong Competitor
Growing Competition
Category Data
Table 48 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 49 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 50 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 51 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 52 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 53 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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