Tissue and Hygiene in Finland

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $2,650	51 Pages	Euromonitor International	March, 2023	EP17825023

Best Price Guarantee
Price	from $2,650
Length	51 Pages
Publisher	Euromonitor International
Published Date	March, 2023
SKU	EP17825023

Tissue and Hygiene in Finland

In 2022, tissue and hygiene in Finland continued to emerge out from the effects of the Coronavirus (COVID-19) pandemic. Overall, the consumption of tissue and hygiene moved towards stabilisation. However, high inflation and the rising cost of raw materials, energy and production exerted upward pressure on unit prices and boosted value sales. Therefore, in some more mature categories, the difficulties in driving volume sales saw a focus on value sales.

Euromonitor International's Tissue and Hygiene in Finland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Tissue and Hygiene in Finland
Euromonitor International
March 2023
List Of Contents And Tables
TISSUE AND HYGIENE IN FINLAND
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS: Table 1 Birth Rates 2017-2022; Table 2 Infant Population 2017-2022; Table 3 Female Population by Age 2017-2022; Table 4 Total Population by Age 2017-2022; Table 5 Households 2017-2022; Table 6 Forecast Infant Population 2022-2027; Table 7 Forecast Female Population by Age 2022-2027; Table 8 Forecast Total Population by Age 2022-2027; Table 9 Forecast Households 2022-2027
MARKET DATA: Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022; Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022; Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022; Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022; Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022; Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022; Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022; Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027; Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES: Summary 1 Research Sources
SANITARY PROTECTION IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Companies face challenges to drive volume sales in a mature category
Sensitive skin products represent a growing trend
Players open up the discussion around menstruation
PROSPECTS AND OPPORTUNITIES
Domestic-origin products to remain a focus area
Period panties increase the competition in sanitary protection
Players are required to respond to “green” values
CATEGORY DATA: Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022; Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022; Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022; Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022; Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022; Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027; Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
NAPPIES/DIAPERS/PANTS IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Focus on adding value in a mature category
Category maturity intensifies the search for differentiation
Growing focus on sustainability and “greener” values and products
PROSPECTS AND OPPORTUNITIES
“Produced in Finland” to continue to pique the interest of local consumers
Online initiatives to make purchasing easier and more convenient
Increasing attention to skin care among players and consumers
CATEGORY DATA: Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022; Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022; Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022; Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022; Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027; Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
RETAIL ADULT INCONTINENCE IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growing awareness of incontinence continues to boost sales and use
Tena Lady features innovation and technology
Players move towards a more sustainable offer
PROSPECTS AND OPPORTUNITIES
Value for money and segmentation to drive the offer
Growing use of online tools for marketing and sales
The range of skin-friendly products is set to expand
CATEGORY DATA: Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022; Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022; Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022; Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022; Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027; Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
WIPES IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Maturity dampens growth opportunities as demand stabilises
New launches foster dynamism in moist toilet paper
Naturalness and biodegradability move to the foreground
PROSPECTS AND OPPORTUNITIES
Improving private label offer is expected to lure consumers
Sustainable and sensitive skin wipes are set to expand their presence
Consumers remain keen to accept domestic-origin wipes
CATEGORY DATA: Table 38 Retail Sales of Wipes by Category: Value 2017-2022; Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022; Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022; Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022; Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027; Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
RETAIL TISSUE IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers return to stockpiling as an economy and availability measure
Designs add value and lustre to retail tissue products
New Lotus Just 1 aims to offer efficiency and sustainability in paper towels
PROSPECTS AND OPPORTUNITIES
Metsä Tissue to continue to emphasise the quality and sustainability of its Finnish products
Better quality and more sophisticated private label offer to increase the pressure on brands
Investments to improve product quality and reduce the carbon footprint
CATEGORY DATA: Table 44 Retail Sales of Tissue by Category: Value 2017-2022; Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022; Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022; Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022; Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027; Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
AWAY-FROM-HOME TISSUE AND HYGIENE IN FINLAND
KEY DATA FINDINGS
2022 DEVELOPMENTS
AFH tissue continues recovery as society reopens
Channel operators are required to respond to higher hygiene standards
Companies focus on a “greener”, responsible image
PROSPECTS AND OPPORTUNITIES
Added-value services to increase customer satisfaction
Domestic origin to remain a key factor in AFH products
Innovation to deliver ecological yet efficient solutions
CATEGORY DATA: Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022; Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022; Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022; Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022; Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022; Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027; Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027