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Tissue and Hygiene in Estonia

Tissue and Hygiene in Estonia

Several factors can be identified as influential in the consistently positive growth registered in tissue and hygiene during 2017. The most obvious of these is the ongoing growth being registered in Estonia’s economy and the emergence of a robust consumer economy. Consumer confidence is rising as the economy performs solidly and spending is being encouraging. The essential status of many tissue and hygiene products ensured that volume sales remained strong throughout the economic hardship which...

Euromonitor International's Tissue and Hygiene in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN ESTONIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Continues To Expand As Rising Consumer Spending Boosts Sales
Tissue and Hygiene Goes Upmarket As Consumers Become More Sophisticated
Tissue and Hygiene Sales Remain Dominated by Major International Players
Supermarkets and Hypermarkets Continue To Account for the Bulk of Sales
Positive Growth Projections Based on Rising Incomes and Changing Consumer Habits
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Further Positive Growth Expected in Away-from-home Tissue and Hygiene
Few Threats To Growth in Away-from-home Tissue and Hygiene
Increasing Consolidation Set To Be the Key Feature of Afh Tissue and Hygiene
Competitive Landscape
Metsä Tissue Maintains Its Position As the Leading Name in Afh Tissue and Hygiene
International Brands Continue To Dominate
Legal Framework Encourages Strong Competition Between Afh Hygiene Suppliers
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Declining Numbers of Babies and Young Children Will Suppress Sales Growth
More Sophisticated, Value-added Products To Support Value Growth
Recently Launched New Products Are Expected To Perform Well
Competitive Landscape
Essity and Procter & Gamble Are the Strongest Players
the Three Leading Brands Dominate Advertising in Nappies/diapers/pants
Private Label Remains A Minor Presence in Nappies/diapers/pants
Category Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Moderate Growth Expected Over the Forecast Period
Recently Launched Products Slated for Success
Innovation Set To Remain the Key To Success in Sanitary Protection
Competitive Landscape
Major International Players Remain Dominant in Sanitary Protection
International Companies and Brands Completely Dominate Sales
Advertising Is An Essential Aspect of the Operations of Sanitary Protection Brands
Category Data
Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Baby Wipes Set To Remain Dominant Despite the Proliferation of Wipes Types
Slow and Steady Population Decline Likely To Suppress the Growth Potential of Wipes
the Launch of the Vileda Brand Likely To Support Stronger Interest in Home Care Wipes
Competitive Landscape
Procter & Gamble Assumes Leadership of Baby Wipes, Usurping Johnson & Johnson
Arrival of the Vileda Brand Brings Floor Cleaning Systems To the Attention of Consumers
Advertising Campaigns Remain Rare in Wipes
Category Data
Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Increasingly Sophisticated Consumers Set To Demand Higher Quality Products
Low Prices Likely To Remain A Major Consideration for Many Consumers and Brands
Rising Ecological Awareness Set To Support the Rise of 'green' Retail Tissue Products
Competitive Landscape
Antalis and Essity Head A Strong Field of Mainly International Players
Toilet Paper Brands Account for the Majority of Investment in Advertising
Demand Shifting Towards Economy Products and Premium Items From Leading Brands
Category Data
Table 43 Retail Sales of Tissue by Category: Value 2012-2017
Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Ageing Population and Rising Awareness of Incontinence Issues Set To Boost Growth
the Affordability of Adult Incontinence Products Set To Remain A Crucial Demand Factor
Educating Consumers About the Advantages of Products Set To Be Crucial To Sales
Competitive Landscape
Essity and Paul Hartmann Continue To Dominate Sales in Adult Incontinence
Recently Launched Products Set To Benefit From Technological Advantages
Open Discussions Promise To Boost Sales, Despite the Risk of Alienating Consumers
Category Data
Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Continued Growth for Rx/reimbursement Adult Incontinence
Category Data
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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