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Tissue and Hygiene in Egypt

Tissue and Hygiene in Egypt

The tissue and hygiene performance was mixed in 2018, with some categories registering modest value growth rates, and others registering a slight decline in value growth. Growth in retail value terms in 2018 was largely impacted by two opposing forces in most categories: an increase in retail volume coupled with falling unit prices. Retail volume growth was fuelled by population growth, urbanisation, increased awareness of products and expansion of residential compounds and commercial areas. In...

Euromonitor International's Tissue and Hygiene in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Egypt
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Records Weak Value Growth in 2018
Decreasing Unit Prices Contribute To Slowdown in Tissue and Hygiene Value Growth
Procter & Gamble Egypt Sae Continues To Lead Tissue and Hygiene But Hayat Kimya Is Gaining Ground
Modern Retail Channels Continue To Dominate Retail Tissue and Hygiene
Performance of Tissue and Hygiene Is Expected To Be Strong in the Forecast Period
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Afh Boxed Facial Tissues Registers Weak Growth in 2018
Afh Napkins Growth Expected To Slow Down Over the Forecast Period
Horeca Remains the Leading Distribution Channel for Afh Tissue
Competitive Landscape
Al Bardi Paper Mill Leads the Afh Channel
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 27 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Respectable Retail Adult Incontinence Volume Growth Driven by Inelasticity of Demand
Lower Unit Prices Cause Retail Adult Incontinence Value Growth To Stagnate
Retail Adult Incontinence Expected To Perform Well Over Forecast Period
Competitive Landscape
Hygiene Products Industries UK Ltd Retains Its Leading Position in Retail Adult Incontinence
Al Bardi Paper Mill Co Sae (fine) Egypt and Sanita Consumer Products Llc Compete Fiercely for Share
Unbranded Products Still Constitute A Large Percentage of Retail Adult Incontinence Sales
Category Data
Table 29 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 30 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 31 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 32 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 33 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 34 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Disposable Pants Registers the Strongest Value Growth in 2018
Junior Nappies/diapers Shrinks in Value Terms in 2018
Hypermarkets and Supermarkets Are Expected To Continue Leading Distribution
Competitive Landscape
Procter & Gamble Egypt Sae Continues To Dominate Nappies/diapers/pants in 2018
Hayat Kimya Is Gaining Ground As A Significant Competitor
Al Bardi Paper Mill Co Sae (fine) Egypt Is Slowly Regaining Brand Share
Category Data
Table 35 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 37 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 38 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 39 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Pantyliners Stagnates in Value Terms in 2018
Tampons Registers Slightly Negative Value Growth in 2018
Slim/thin/ultra-thin Towels Expected To Outperform Standard Towels Over Forecast Period
Competitive Landscape
Procter & Gamble Egypt Sae Continues To Dominate Sanitary Protection
Quality and Brand Awareness Remain the Major Drivers of Brand Sales
Tampax Remains the Only Brand Offered in Tampons
Category Data
Table 41 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 42 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 43 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 44 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 45 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 46 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 47 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Baby Wipes Remains the Largest Category in Wipes in Volume and Value Terms
General Purpose Wipes Value Sales Hit by Lower Unit Prices and A Slowdown in Volume Growth
Facial Cleansing Wipes and Moist Toilet Wipes To See Strong Growth Over the Forecast Period
Competitive Landscape
Easy Group for Health & Beauty Care Leads Wipes in 2018
Reckitt Benckiser Egypt Ltd and Easy Group for Health & Beauty Care Compete Fiercely for Leadership in General Purpose Wipes
Local Brands Are Gaining Ground Thanks To Lower Prices
Category Data
Table 48 Retail Sales of Wipes by Category: Value 2013-2018
Table 49 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 50 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 51 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 52 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 53 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Boxed Facial Tissues Registers Strong Growth in 2018
Napkins Records Significant Drop in Value and Volume Terms in 2018
Toilet Paper Records Modest Retail Current Value Growth in 2018
Competitive Landscape
Boxed Facial Tissues Continues To Be A Highly Fragmented Category
Al Bardi Paper Mill Co's Leading Share in Pocket Handkerchiefs Is Growing
Competition Intensifies in Paper Towels
Category Data
Table 54 Retail Sales of Tissue by Category: Value 2013-2018
Table 55 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 56 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 57 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 58 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 59 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023

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