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Tissue and Hygiene in Ecuador

Tissue and Hygiene in Ecuador

The tissue and hygiene market saw low value growth in 2017. Behaviour amongst categories varies, as the mature ones show a low volume growth accompanied by low price increases or even price decreases, whilst non-mature categories were increasing penetration, with value growth that was a consequence of volume sales increases. In general, value is affected by promotions, trading down, and more affordable offers, which are the key features in the local retailing environment. After a 2016 in which c...

Euromonitor International's Tissue and Hygiene in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN ECUADOR
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Retail Tissue and Hygiene Maintains Slow Growth Pace in 2017
Retail Market Value and Brand Loyalty Strongly Impacted by Discounts and Promotions
Non-mature Categories Drive Value Growth
Supermarkets and Independent Small Grocers Are the Main Tissue and Hygiene Distribution Channels
Conservative Growth Expected Due To Uncertain Economic and Political Scenario
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Economic Contraction Reduces Consumption Frequency in Afh Channel
Domestic Products Gaining Relevance As Imports Are Still Restricted
Automatic Hand Dryers Increasing Penetration
Competitive Landscape
Kimberly-Clark Ecuador Is Leading Provider of Away-from-home Tissue and Hygiene Products
Public Procurement Portal Manages Public Institutions' Acquisitions
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Trading Down To Least Expensive Offers
Consumers Increasingly Demand Pants That Are Flexible and Easier To Use
Day-by-day Purchase Habit Makes Traditional Trade the Leading Channel
Competitive Landscape
Kimberly-Clark Ecuador Leads the Category
Procter & Gamble Launches Pampers in 2017
Innovation Focuses on Softness, Absorption and Quality at An Affordable Price
Category Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Consumers Demand More Features for Standard Products
Greater Awareness of Sanitary Protection Portfolio for Different Usage Moments
Conservative Culture Amongst Sanitary Protection Products Limits Alternative Offers
Competitive Landscape
Familia Sancela Del Ecuador Leads Sanitary Protection
Communication and Marketing Efforts Focused on Younger Groups
Innovation Focused on Following Consumers' Lifestyle
Category Data
Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Main Players Increasing Affordable Offer To Gain Penetration
Baby Wipes Used for Multiple Purposes
Low Innovation Regarding Product Features
Competitive Landscape
Kimberly-Clark Ecuador Leads Wipes Value Sales
Productos Familia Sancela Leads Volume Sales
Private Label Presence Increasing
Category Data
Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Main Players Protecting Product Margins Through Downsizing
Affordable Paper Towels Offer Increase in Order To Enter Small Grocery Stores
Napkins Value Growth Negatively Impacted by A High Offer of Economy Brands
Competitive Landscape
Productos Familia Sancela Del Ecuador Leads Retail Tissue
Domestic Brands and Private Label Gaining Strength
Strong Competition With Aggressive Advertising Campaigns
Category Data
Table 43 Retail Sales of Tissue by Category: Value 2012-2017
Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Strong Marketing Efforts Increasing Category Penetration
Distribution Opportunities To Increase Sales
Portfolio Offer Increasing
Competitive Landscape
Zaimella Del Ecuador Leads Adult Incontinence
High Media Investment and Point-of-sale Communication
Brand Leaders Drive Innovation
Category Data
Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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