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Tissue and Hygiene in Denmark

Tissue and Hygiene in Denmark

Tissue and hygiene in Denmark posted stable volume growth in 2018 as a result of the continuation of trends seen throughout the review period. Danish consumers are becoming more educated about products which come into contact with their bodies. They are no longer relying only on brand messages and claims on packaging, also using alternative resources when making a purchasing decision, having become increasingly health-conscious. A similar trend emerged in the packaged food industry a couple of y...

Euromonitor International's Tissue and Hygiene in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Denmark
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
Tissue and Hygiene Continues To Record Steady Growth in 2018
Convenience and Natural Lifestyle Trends To Impact Consumption Patterns
Industry Characterised by A Strong Private Label Presence and Emerging Niche Players
Internet Retailing Gains Share Thanks To Alternative Products and Business Models
Socioeconomic Trends To Have A Significant Impact on Future Performance
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Danish Municipalities Forced To Cut Costs
Economic Prosperity Fuels Category Growth in the Private Sector
New Supplier Every Four Years
Competitive Landscape
Abena Starts To Mass Produce Intelligent Adult Incontinence Products
Randers Municipality Changes Adult Incontinence Product Supplier
Efficacy, Sustainability and Ergonomics the Focus of New Product Development
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Sharing Success Stories Encourages Danes To Face Incontinence
Online Sales Growth Held Back by the Age Gap
Lifestyle Trends Support Category Growth
Competitive Landscape
Essity Continues To Dominate the Category
Abena Struggles To Maintain Its Share
Private Label Still Struggling To Gain Consumer Trust
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Increasing Number of Babies Supporting Category Growth
Internet Retailing Continues To Gain Ground
Natural Lifestyle and Convenience Trends Shape Consumption Patterns
Competitive Landscape
Essity Remains the Leading Brand Manufacturer
Private Label Trusted by Consumers
Booming Natural Lifestyle Trend Provides Opportunities for Green Brands
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Public Debate Resurfaces As To Whether Sanitary Protection Products Should Be Free in Denmark
Natural Lifestyle Trend Makes Its Mark on Sanitary Protection
Changing Perceptions of Alternative Products
Competitive Landscape
Global Players Continue To Lead Sales
Natural Lifestyle Trend Provides A Platform for the Future Development of Organic Brands
Private Label Continues To Gain Share
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 46 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 47 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 48 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Moist Toilet Wipes Continues To Perform Well
Category Is Recovering From Negative Media Attention
Convenience Trend To Drive Demand for Home Care Wipes
Competitive Landscape
Niche Players Attempt To Gain Share Through Online Platforms
Kimberly-Clark Nordic Gains Share in Baby Wipes
Private Label Continues To Command A Significant Share of Sales
Category Data
Table 49 Retail Sales of Wipes by Category: Value 2013-2018
Table 50 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 51 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 52 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 53 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 54 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Impacted by the Convenience Trend
Toilet Paper Growth Threatened by Moist Toilet Wipes and Smart Toilets
Innovations Attempt To Shake Up This Mature Category
Competitive Landscape
Danish Company Introduces A Controversial Innovation
Players Seek Niche Opportunities in Toilet Paper
Category Data
Table 55 Retail Sales of Tissue by Category: Value 2013-2018
Table 56 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 57 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 58 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 59 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 60 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
Well-developed Reimbursement System But Cost Cuts Threaten Growth
Promoting Openness About Adult Incontinence Helps Support Volume Growth
Lifestyle and Health Trends Point Towards An Increasing Number of People in the System
Category Data
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

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