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Tissue and Hygiene in Croatia

Tissue and Hygiene in Croatia

While other fast-moving consumer goods have shown significant recovery since 2015, when increasing disposable household income started giving consumers more opportunity to spend, tissue and hygiene has shown little vitality. Still in decline in 2015, tissue and hygiene’s positive value sales growth did not begin until 2016. It continued in 2017, but at a modest rate. The reason for this lies in the pragmatic nature of the relationship consumers have with tissue and hygiene. Croatian consumers ar...

Euromonitor International's Tissue and Hygiene in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN CROATIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Slowly on the Way Back
An Uneventful Year in Every Aspect
Uncertain Future for Local Competitors
Hypermarkets Closing in on Health and Beauty Specialist Retailers
Curbed Growth To Continue
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Tourism Drives Sales Growth
Legal Framework Helps Away-from-home Sales
Paperless Alternatives in Full Force
Competitive Landscape
Multinationals Are the Main Suppliers
Local Companies Are Marginal
Public Tenders - A Good Chance for Locals
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 24 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
High Usage, But A Declining Group of Consumers
Junior Nappies/diapers Strong, Disposable Pants Insignificant
Interest in Natural Alternatives
Competitive Landscape
Procter & Gamble Doo Dominates
Rest of the Field Plays A Supporting Role
Despite Consolidation, New Players Still Appear
Category Data
Table 25 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 26 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 27 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 28 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 29 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Hard Task Reaching Previous Usage Levels
the Conventional Nature of Consumer Behaviour
Challenging Times for New Trends and Formats
Competitive Landscape
Brand Recognition Imperative for Success
Local Companies Struggling
Economy Brands Struggle Against Loyalty To Leading Brands
Category Data
Table 31 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 32 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 34 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 35 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 36 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Care Wipes and Floor Cleaning Systems Still Struggling
Personal Wipes Successful
Favourable Conditions for New Launches
Competitive Landscape
Simultaneous Fragmentation and Consolidation
Shy Advertising of Little Help
Locals Present Through Private Label
Category Data
Table 37 Retail Sales of Wipes by Category: Value 2012-2017
Table 38 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 39 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 41 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Heavy Users Drive Sales
Ambivalent Play Between Economising and Premiumisation
Quality Outweighs Environmental Concerns
Competitive Landscape
Essity the Only Significant Multinational Present
Absence of Local Players
Private Label Leads
Category Data
Table 43 Retail Sales of Tissue by Category: Value 2012-2017
Table 44 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 47 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
With Demand Guaranteed, Adult Incontinence Still Sees Innovation
Users Still Reluctant To Address the Issue
Products Distributed Through A Narrow Retail Pipeline
Competitive Landscape
Leading Player Losing Share, But Still Comfortably in the Lead
Locals Invisible
No Real Economy Brands
Category Data
Table 49 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 50 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 53 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 54 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Government Keeps the Safe Harbour Alive
Guards/shields Gain Importance
Public Awareness Not at the Desired Level
Category Data
Table 55 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 56 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 57 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 58 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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