Tissue and Hygiene in China
In 2022, although affected by the sporadic yet frequent emergence of COVID-19 cases across nearly all parts of China, retail tissue and hygiene value sales maintained their growth momentum, as these products are necessities, thus were not much affected by the pandemic and economic downturn. Mature categories such as retail tissue and sanitary protection maintained stable growth, given their high penetration rates and stable demand. Specifically, retail tissue experienced growth in unit prices, a...
Euromonitor International's Tissue and Hygiene in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Tissue and Hygiene in China
- Euromonitor International
- March 2023
- List Of Contents And Tables
- TISSUE AND HYGIENE IN CHINA
- EXECUTIVE SUMMARY
- Tissue and hygiene in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for tissue and hygiene?
- MARKET INDICATORS
- Table 1 Birth Rates 2017-2022
- Table 2 Infant Population 2017-2022
- Table 3 Female Population by Age 2017-2022
- Table 4 Total Population by Age 2017-2022
- Table 5 Households 2017-2022
- Table 6 Forecast Infant Population 2022-2027
- Table 7 Forecast Female Population by Age 2022-2027
- Table 8 Forecast Total Population by Age 2022-2027
- Table 9 Forecast Households 2022-2027
- MARKET DATA
- Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
- Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
- Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
- Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
- Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
- Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
- Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources
- SANITARY PROTECTION IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Retail value growth remains stable, with slim/thin/ultra-thin towels maintaining the highest value sales
- Consumer shift to high-end upgraded sanitary protection products
- Brands suffer from increasing raw materials costs
- PROSPECTS AND OPPORTUNITIES
- Comfort and functionality to remain key in product upgrades
- Pants-format towels expected to maintain strong growth momentum
- CATEGORY DATA
- Table 19 Retail Sales of Sanitary Protection by Category: Value 2017-2022
- Table 20 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
- Table 21 Retail Sales of Tampons by Application Format: % Value 2017-2022
- Table 22 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
- Table 23 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
- Table 24 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
- Table 25 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
- NAPPIES/DIAPERS/PANTS IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Demand declines in 2022, as the baby population continues to shrink
- Leading brands negatively affected by the pandemic, while emerging brands take the opportunity to stand out
- E-commerce further diversifies in nappies/diapers/pants
- PROSPECTS AND OPPORTUNITIES
- Pandemic accelerates the polarisation of nappies/diapers/pants
- Further diversification in nappies/diaper/pants based on different usage scenarios and functionality
- CATEGORY DATA
- Table 26 Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
- Table 27 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
- Table 28 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2018-2022
- Table 29 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2019-2022
- Table 30 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2022-2027
- Table 31 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2022-2027
- RETAIL ADULT INCONTINENCE IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Volume sales fall in 2022 due to virus outbreaks and associated restrictions
- Coco Incontinence continues to lead, while fierce competition is seen
- More and more local brands launch light adult incontinence products targeting female consumers
- PROSPECTS AND OPPORTUNITIES
- Use of adult incontinence products by medical and nursing staff during the pandemic helps with consumer education
- Products emphasising mobility emerge to meet consumers’ diverse needs
- CATEGORY DATA
- Table 32 Sales of Retail Adult Incontinence by Category: Value 2017-2022
- Table 33 Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
- Table 34 NBO Company Shares of Retail Adult Incontinence: % Value 2018-2022
- Table 35 LBN Brand Shares of Retail Adult Incontinence: % Value 2019-2022
- Table 36 Forecast Sales of Retail Adult Incontinence by Category: Value 2022-2027
- Table 37 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2022-2027
- WIPES IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- General purpose wipes sees a rebound as pandemic resurges
- Cosmetic wipes continues its decline due to limited travel
- Hengan Fujian maintains its lead with its multi-category stronghold, while Henan Yixiang rises rapidly
- PROSPECTS AND OPPORTUNITIES
- Healthy growth projected for baby wipes along with elevated hygiene awareness
- Moist toilet wipes projected to consolidate its penetration
- CATEGORY DATA
- Table 38 Retail Sales of Wipes by Category: Value 2017-2022
- Table 39 Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Table 40 NBO Company Shares of Retail Wipes: % Value 2018-2022
- Table 41 LBN Brand Shares of Retail Wipes: % Value 2019-2022
- Table 42 Forecast Retail Sales of Wipes by Category: Value 2022-2027
- Table 43 Forecast Retail Sales of Wipes by Category: % Value Growth 2022-2027
- RETAIL TISSUE IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Retail tissue value sales climb as unit prices increase
- Growing hygiene awareness underpins growth of paper towels
- Hengan Fujian gains share amidst market turbulence
- PROSPECTS AND OPPORTUNITIES
- Innovative additives emerge as the epitome of tissue product diversification
- Boxed facial tissues to lead actual growth in the forecast period, due to versatile applications
- CATEGORY DATA
- Table 44 Retail Sales of Tissue by Category: Value 2017-2022
- Table 45 Retail Sales of Tissue by Category: % Value Growth 2017-2022
- Table 46 NBO Company Shares of Retail Tissue: % Value 2018-2022
- Table 47 LBN Brand Shares of Retail Tissue: % Value 2019-2022
- Table 48 Forecast Retail Sales of Tissue by Category: Value 2022-2027
- Table 49 Forecast Retail Sales of Tissue by Category: % Value Growth 2022-2027
- AWAY-FROM-HOME TISSUE AND HYGIENE IN CHINA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Sporadic yet frequent COVID-19 outbreaks prevent growth in away-from-home tissue
- AFH adult incontinence proves to be more resilient than retail adult incontinence
- PROSPECTS AND OPPORTUNITIES
- Further innovations expected from away-from-home tissue companies
- AFH adult incontinence expected to benefit from further expansion of nursing homes
- CATEGORY DATA
- Table 50 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
- Table 51 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
- Table 52 Sales of Away-From-Home Paper Towels by Type: % Value 2017-2022
- Table 53 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2017-2022
- Table 54 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2022
- Table 55 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2022-2027
- Table 56 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2022-2027
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