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Tissue and Hygiene in Canada

Tissue and Hygiene in Canada

Tissue and hygiene products cannot easily be substituted and, hence, they are here to stay. However, being a mature market, growth rates in tissue and hygiene continue to be moderate, backed by the country’s population growth, and highly correlated with the industry’s progression. Canada has faced demographic challenges such as falling birth rates or lower fertility rates due to the increased cost of bringing up children and static growth of the female population aged 12-54. This headwind has ha...

Euromonitor International's Tissue and Hygiene in Canada report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN CANADA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Modest Growth for Tissue and Hygiene
Maturity and Changing Lifestyles Result in A Marginal Performance for Retail Tissue
Domestic Players and Private Label Dominate Retail Tissue
Supermarkets Remains the Leading Distribution Channel for Tissue and Hygiene
Modest Growth Expected Over the Forecast Period
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Mature Away-from-home Tissue and Hygiene Expected To Enjoy Significant Demand
Rising Tourism Favours Growth of the Industry
Increasing Older Generation To Drive Afh Adult Incontinence
Competitive Landscape
Three Players in Canada Control the Industry
Canada's Kp Tissue Devises Strategy To Expand Its Leadership
Private Label Remains Weak in Away-from-home Tissue and Hygiene
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Lower Fertility Rate Affects the Growth of Nappies/diapers/pants
New Product Launches To Drive Sales
Strong Price Competition To Result in Negative Unit Price Growth
Competitive Landscape
Kimberly-Clark Leads Nappies/diapers/pants
Pampers Revamps Nappies/diapers/pants With Good Old Loyalty Programmes
Private Label: A Strong Contender for Established Players
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
the Unfavourable Demographic Situation Is Expected To Affect Sanitary Protection
Promotions and New Products To Drive Sales
Environmentally-safe Products To Challenge Sanitary Protection
Competitive Landscape
Procter & Gamble Dominates Sanitary Protection in Canada in 2017
Kimberly-Clark Uses Strong Campaigns To Promote Its Brand
International Players Dominate Sanitary Protection
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Wipes Expected To Post Modest Growth
Decreasing Birth Rates Set To Challenge Baby Wipes
Hygiene Aspect of Wipes Rated Highly by Canadians
Competitive Landscape
Procter & Gamble Dominates Wipes in 2017
Kimberly-Clark Establishes Itself As the Second Largest Player in Wipes
Players Look for Innovation To Create Impulse
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Being A Household Essential, Retail Tissue Is Expected To Be Stable
Toilet Paper and Paper Towels Will Remain Mainstream
Green Products To Receive Greater Focus
Competitive Landscape
Canada's Kp Tissue Inc Leads Retail Tissue
Challenges Continue for International Players
Private Label Is Strong in Retail Tissue
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Adult Incontinence Expected To Witness Stronger Growth
Increasing Older Generation Expected To Drive Adult Incontinence
Ever-changing Product Design Remains A Challenge
Competitive Landscape
Kimberly-Clark Continues To Dominate
Procter & Gamble's Always Helps It To Capitalise on Adult Incontinence
Health and Beauty Specialist Retailers Remains the Preferred Retail Channel
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022

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