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Tissue and Hygiene in Brazil

Tissue and Hygiene in Brazil

In 2018, negative social externalities and a slow economic recovery served to hamper consumption growth in Brazil. A truckers’ strike, for instance, lasted for 10 days and blocked roads nationwide, in turn adversely impacting the entire value chain. Political uncertainty, meanwhile, continued until the fourth quarter of 2018 following the results of the election. Nevertheless, even with a more upbeat post-election environment, the Brazilian economy only recorded modest growth as a result of the...

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Rx/Reimbursement adult incontinence, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tissue and Hygiene in Brazil
Euromonitor International
March 2019
LIST OF CONTENTS AND TABLES
Executive Summary
2018 Proves A Challenging Year As A Result of Soaring Raw Material Costs and Political Instability
Rising Raw Material Costs Lead To Price Increases
Further Concentration Expected in the Competitive Environment As Consumption Rises
Convenience and Price Shape Consumer Preference
Positive Outlook Should Help Support the Development of More Sustainable Products
Market Indicators
Table 1 Birth Rates 2013-2018
Table 2 Infant Population 2013-2018
Table 3 Female Population by Age 2013-2018
Table 4 Total Population by Age 2013-2018
Table 5 Households 2013-2018
Table 6 Forecast Infant Population 2018-2023
Table 7 Forecast Female Population by Age 2018-2023
Table 8 Forecast Total Population by Age 2018-2023
Table 9 Forecast Households 2018-2023
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2013-2018
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Headlines
Prospects
Higher Costs and Weak Economic Recovery Lead To Fierce Competition
Dispensers Increasingly Supporting Sales of Afh Tissue
Wipers Remains the Best Performing Category
Competitive Landscape
Leading Players Witness the Rise of Smaller Companies
New Players Challenge the Traditional Afh Business Model
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2014-2018
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2013-2018
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2013-2018
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2013-2018
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2013-2018
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Benefiting From Favourable Demographics and Greater Consumer Awareness
Growth of Moderate/heavy Products Supported by the Pant Format
Health and Beauty Specialist Retailers Remains the Leading Distribution Channel
Competitive Landscape
Ontex Maintains Its Leading Position
Drylock Technologies Set To Become An Important Player in Adult Incontinence
Private Label Benefiting From the Growing Importance of Chained Drugstores
Category Data
Table 30 Sales of Retail Adult Incontinence by Category: Value 2013-2018
Table 31 Sales of Retail Adult Incontinence by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Retail Adult Incontinence: % Value 2014-2018
Table 33 LBN Brand Shares of Retail Adult Incontinence: % Value 2015-2018
Table 34 Forecast Sales of Retail Adult Incontinence by Category: Value 2018-2023
Table 35 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2018-2023
Headlines
Prospects
Category Recovers From A Volume Decline in 2017
Per Capita Consumption Should Rise As the Economy Recovers
Convenience and Price the Key Drivers of Sales
Competitive Landscape
Procter & Gamble and Kimberly-Clark Remain the Leading Players
Category Becoming More Concentrated
Private Label Faces Further Obstacles
Category Data
Table 36 Retail Sales of Nappies/Diapers/Pants by Category: Value 2013-2018
Table 37 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2013-2018
Table 38 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2014-2018
Table 39 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2015-2018
Table 40 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
Table 41 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
Headlines
Prospects
Rising Costs Lead To Stronger Value Than Volume Growth
Pantyliners Enjoying Increasing Penetration
Sustainability and A Healthier Positioning Limited To High-end Brands
Competitive Landscape
Category Remains in the Hands of Three Multinationals
No New Players Expected To Enter the Category
Reusable and Environmentally-friendly Products Only Offered by Niche Players
Category Data
Table 42 Retail Sales of Sanitary Protection by Category: Value 2013-2018
Table 43 Retail Sales of Sanitary Protection by Category: % Value Growth 2013-2018
Table 44 Retail Sales of Tampons by Application Format: % Value 2013-2018
Table 45 Retail Sales of Towels by Type of Use: % Value 2013-2018
Table 46 NBO Company Shares of Retail Sanitary Protection: % Value 2014-2018
Table 47 LBN Brand Shares of Retail Sanitary Protection: % Value 2015-2018
Table 48 Forecast Retail Sales of Sanitary Protection by Category: Value 2018-2023
Table 49 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2018-2023
Headlines
Prospects
Personal Wipes Benefiting From Increasing Penetration
Local Manufacturers Enter Impregnated Wet Wipes
Moist Toilet Wipes Start To Appeal To Those With Stronger Purchasing Power
Competitive Landscape
Kimberly-Clark Maintains Its Leading Position Thanks To A Strong Product Portfolio
Private Label Expected To Gain Ground in the Standard and Economy Price Segments
Mid-priced Players Seeking To Support the Growth of General Purpose Wipes
Category Data
Table 50 Retail Sales of Wipes by Category: Value 2013-2018
Table 51 Retail Sales of Wipes by Category: % Value Growth 2013-2018
Table 52 NBO Company Shares of Retail Wipes: % Value 2014-2018
Table 53 LBN Brand Shares of Retail Wipes: % Value 2015-2018
Table 54 Forecast Retail Sales of Wipes by Category: Value 2018-2023
Table 55 Forecast Retail Sales of Wipes by Category: % Value Growth 2018-2023
Headlines
Prospects
Slow Economic Recovery and Rising Cellulose Prices Pose A Challenge To Category Growth
Two-ply Toilet Paper No Longer Seen As A Premium Option
Industry Begins To Explore the Various Uses of Paper Towels
Competitive Landscape
Local Players Expected To Further Strengthen Their Positions
Melhoramentos Papéis Overtakes Santher To Lead Paper Towels
Private Label Seen As A Good Opportunity for Using Manufacturers' Spare Capacity
Category Data
Table 56 Retail Sales of Tissue by Category: Value 2013-2018
Table 57 Retail Sales of Tissue by Category: % Value Growth 2013-2018
Table 58 NBO Company Shares of Retail Tissue: % Value 2014-2018
Table 59 LBN Brand Shares of Retail Tissue: % Value 2015-2018
Table 60 Forecast Retail Sales of Tissue by Category: Value 2018-2023
Table 61 Forecast Retail Sales of Tissue by Category: % Value Growth 2018-2023
Headlines
Prospects
Brazilian Government's Financial Problems Hinder the Expansion of the Public Reimbursement System
Fragile Public Finances Mean Weak Growth for the Rx/reimbursement Channel When Compared To Retail
Leading Brand Manufacturers See Value in Promoting Farmácia Popular
Category Data
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2013-2018
Table 63 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2013-2018
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2018-2023
Table 65 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2018-2023

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