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Tissue and Hygiene in Brazil

Tissue and Hygiene in Brazil

In 2017, Brazil’s economy started to recover following GDP declines recorded over the previous two years. A reported 1% increase in Brazilian GDP was linked to low inflation, with this boosting real incomes and allowing lower interest rates.

Euromonitor International's Tissue and Hygiene in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Away-from-Home Tissue and Hygiene, Retail Tissue and Hygiene, Total Tissue and Hygiene.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tissue and Hygiene market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


TISSUE AND HYGIENE IN BRAZIL
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Executive Summary
Improving Economic Climate Helping Tissue and Hygiene To Recover
Consumers Becoming More Willing To Try New Value-added Products
Competitive Environment Remains More Concentrated in Retail Hygiene Than Retail Tissue
Two Key Distribution Channels Are Gaining Share As A Result of New Consumption Habits
Improving Socio-economic Indicators Will Continue To Support Premiumisation and the Stronger Penetration of More Mature Categories
Market Indicators
Table 1 Birth Rates 2012-2017
Table 2 Infant Population 2012-2017
Table 3 Female Population by Age 2012-2017
Table 4 Total Population by Age 2012-2017
Table 5 Households 2012-2017
Table 6 Forecast Infant Population 2017-2022
Table 7 Forecast Female Population by Age 2017-2022
Table 8 Forecast Total Population by Age 2017-2022
Table 9 Forecast Households 2017-2022
Market Data
Table 10 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 11 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 13 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 14 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 15 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 16 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 17 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Growth of the Foodservice Channel Helps To Maintain Afh Sales
Stronger Growth Expected Over the Forecast Period
Afh Wipers the Best Performing Category
Competitive Landscape
Melhoramentos Papéis Remains by Far the Leading Player in A Crowded Channel
Roll Formats Being Prioritised by the Channel's Leaders
Category Data
Table 19 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2012-2017
Table 20 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 21 Sales of Away-From-Home Paper Towels by Type: % Value 2015-2017
Table 22 Sales of Away-From-Home Wipers by Format through Business/Industry: % Value 2016-2017
Table 23 Sales of Away-From-Home Wipers by Format through Horeca: % Value 2016-2017
Table 24 Sales of Away-From-Home Wipers by Format through Hospitals/Healthcare: % Value 2016-2017
Table 25 Sales of Away-From-Home Wipers by Format through Public: % Value 2016-2017
Table 26 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2012-2017
Table 27 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2017
Table 28 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2017-2022
Table 29 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Posts A Current Value Decline for the First Time in Many Years
Nappies/diapers/pants Far From Saturation in Brazil
Eco-friendly Messages Not Being Used To Any Great Extent
Competitive Landscape
the Leading Companies Gain Volume Share in 2017
Weaker Brands Lose Shelf Space
Leading Players Increasingly Using Social Media As A Communication Channel
Category Data
Table 30 Retail Sales of Nappies/Diapers/Pants by Category: Value 2012-2017
Table 31 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2013-2017
Table 33 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2014-2017
Table 34 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2017-2022
Table 35 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2017-2022
Headlines
Prospects
Sanitary Protection Slowly Starting To Recover From the Recent Economic Crisis
Average Unit Price Remains Fairly Flat
Concerns About the Side-effects of Oral Contraceptives Set To Support Category Growth
Competitive Landscape
Innovation Primarily Coming From the Three Main Players
Three Leading Multinationals Focus Heavily on Social Media To Promote Their Brands
the Buzz Surrounding Menstrual Cups Cools
Category Data
Table 36 Retail Sales of Sanitary Protection by Category: Value 2012-2017
Table 37 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
Table 38 Retail Sales of Tampons by Application Format: % Value 2012-2017
Table 39 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
Table 40 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
Table 41 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 42 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Headlines
Prospects
Wipes Increasingly Penetrating Brazilian Households
Consumers More Likely To Opt for Baby Wipes Under the Same Brand As Their Preferred Nappies and Diapers
Innovation Being Seen at Some Level in All Categories
Competitive Landscape
Kimberly-Clark and Johnson & Johnson Remain the Clear Category Leaders
Innovation Being Driven Mainly by Johnson & Johnson and Procter & Gamble
Facial Cleansing Wipes A Promising Category for Manufacturers
Category Data
Table 43 Retail Sales of Wipes by Category: Value 2012-2017
Table 44 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 45 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 46 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 47 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 48 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Headlines
Prospects
Brazilians Start To Trade Up As the Economy Gradually Recovers
Two-ply Toilet Paper Set To Overtake Single-ply Variants by 2019
Demand Rises for Larger Packs
Competitive Landscape
Local Players Command A Solid Position in Retail Tissue
Premiumisation Being Driven Primarily by the Leading Five Players
Category Data
Table 49 Retail Sales of Tissue by Category: Value 2012-2017
Table 50 Retail Sales of Tissue by Category: % Value Growth 2012-2017
Table 51 NBO Company Shares of Retail Tissue: % Value 2013-2017
Table 52 LBN Brand Shares of Retail Tissue: % Value 2014-2017
Table 53 Forecast Retail Sales of Tissue by Category: Value 2017-2022
Table 54 Forecast Retail Sales of Tissue by Category: % Value Growth 2017-2022
Headlines
Prospects
Adult Incontinence Set To Be the Best Performing Category in Both Value and Volume Terms Over the Forecast Period
Increase in Risk Factors Associated With Incontinence
Manufacturers Focus on Product Segmentation
Competitive Landscape
Ontex Acquires the Adult Incontinence Business of Hypermarcas
Innovation Largely in the Hands of Multinational Companies
the Very Fragmented Health and Beauty Specialist Retailer Channel Favours Regional Manufacturers
Category Data
Table 55 Sales of Retail Adult Incontinence by Category: Value 2012-2017
Table 56 Sales of Retail Adult Incontinence by Category: % Value Growth 2012-2017
Table 57 NBO Company Shares of Retail Adult Incontinence: % Value 2013-2017
Table 58 LBN Brand Shares of Retail Adult Incontinence: % Value 2014-2017
Table 59 Forecast Sales of Retail Adult Incontinence by Category: Value 2017-2022
Table 60 Forecast Sales of Retail Adult Incontinence by Category: % Value Growth 2017-2022
Headlines
Prospects
Farmácia Popular Remains the Most Important Reimbursement Scheme
Economic Downturn Hampers the Expansion of the Reimbursement Programme
Private Health Insurance Companies Still Do Not Reimburse Adult Incontinence Products
Category Data
Table 61 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2012-2017
Table 62 Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2012-2017
Table 63 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP 2017-2022
Table 64 Forecast Sales of Rx/Reimbursement Adult Incontinence: Total Value MSP Growth 2017-2022

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