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Thomas Cook Group PLC in Travel ( World)

Thomas Cook Group PLC in Travel ( World)

Thomas Cook has continued its transformation in 2015 after the severe financial difficulties it faced in 2011. 2015 saw a return to profitability, particularly in the UK and Northern Europe, but Germany and Eastern Europe continue to struggle. The company has focused on developing a differentiated product offer, on strengthening its core brand, and on implementing a multichannel distribution model where the online and mobile channels play a key role in terms of both sales and customer service...

Euromonitor International’s Thomas Cook Group PLC in Travel ( World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Thomas Cook Group PLC in Travel ( World)
Euromonitor International
February 2016
Scope of the report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy

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