Tesco is struggling in the wider retail environment as its selling points have been confused and it no longer conveys a clear message to consumers. With price competition very intense as a result of the rise of discounters and Morrisons’ commitment to discounting, Tesco needs to either sell products cheaply, meaning that its home care products will become more basic, or go the other way and sell more premium home care goods.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Get a detailed picture of the Home Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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