The bubble tea and milk tea trend has been around in Vietnam for a long time, and it encompassed more modern types of tea drinks in 2017. The booming popularity of foodservice chains, such as Gong Cha, Royal Tea and Ding Tea, has brought more creative tea-based drinks to capture the attention of young urban consumers. As a result, consumption of tea was on the rise as people not only drank it in the store, but also wanted to recreate the drink at home or in their office. Total tea volume in 2017...
Euromonitor International's Tea in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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