The health and wellness trend has served to increase awareness of the ingredients in food and drink, subsequently playing a major role in the strong growth of tea in 2017. Green tea is benefiting the most from this trend and thus remained by far the best performing tea category. Green tea is seen as more of a lifestyle drink in Switzerland as it offers a certain fashionable element that is generally lacking within tea. Japanese matcha tea, processed from green tea into a finely ground powder, ha...
Euromonitor International's Tea in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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