Despite black tea still accounting for the lion’s share in volume tea sales, its sales decreased from 70% in 2015 to 66% in 2016. South African tea lovers increasingly move to other tea due to the proven health benefits, and the perception of value for money. Black tea consumers tend to be more price sensitive than other tea users; thus price increases led to lower black tea volume purchasing levels. Black tea consumers are sometimes said to try and re-use standard black tea bags to save money.
Euromonitor International's Tea in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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