Tea in Serbia

Tea in Serbia

The tea drinking culture is still in its infancy in Serbia and tea is mostly consumed as a remedy for minor ailments rather than as a hot drink to be enjoyed in its own right. To this end, fruit/herbal and green tea are the most popular, with various fruits and herbs having reputations as beneficial for a number of minor illnesses. However, the situation is slowly changing, providing a notable boost for overall sales in 2019, which is expected to accelerate over the forecast period. Saturation i...

Euromonitor International's Tea in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tea in Serbia
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Tea Is Still Largely Regarded As A Medicinal Drink for Mild Ailments
Much Discussion About the Health Aspects of Tea, Whilst Tea Bags May Be Harmful To Health
Independent Small Grocers Continues To Lose Share
Competitive Landscape
Fructus Continues To Extend Its Lead
Private Label Continues To Grow, But Remains Relatively Weak
Milford Tee Austria Active With New Product Launches
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
Executive Summary
A Further Year of Retail Volume Decline and Retail Value Growth
Coffee Producers Adapt Well To New Legislation
the Two Leading Players Increase Value Sales, But Lose Value Shares
More Activity in New Product Launches Recorded in 2019
Instant Coffee and Tea To Drive Growth of Hot Drinks Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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