The most important tea story in 2016 was the launch of Lipton tea pods by Unilever Jerónimo Martins. The leading brand started to offer a range of several references of black, green and fruit/herbal tea which are compatible with Nespresso coffee pods machines. Tea pods already existed in Portugal, but they were actually launched by coffee brands that wanted to extend their pods range, such as Delta Q Tisanas by Novadelta, Dolce Gusto by Nestlé, or Nicola by Nutricafés. Unilever Jerónimo Martins...
Euromonitor International's Tea in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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