Tea in Poland
Consumption of loose black tea and black tea bags continued to decline in 2019, losing out to the growing offer of fruit/herbal tea and green tea. Poles continue to follow the trend towards healthy lifestyles and are open to new flavours, such as the rich offer in fruit/herbal teas, including herbal/traditional medicinal teas and flavoured green tea. After the leaders in black tea refreshed their packaging and introduced intense flavours, such as Tetley Intensive Black Tea and Lipton Intense Bla...
Euromonitor International's Tea in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Tea in Poland
- Euromonitor International
- November 2019
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Black Rea Continues To Decline As Poles Favour Healthier Varieties
- Fruit/herbal and Green Tea Increasingly Popular With Many New Product Launches
- Green Tea Increasingly Appeals To Health-conscious Poles
- Competitive Landscape
- Unilever Polska Maintains Its Lead Despite A Decline in Its Retail Value Share
- Herbapol Lublin Strengthens Its Share With Innovation
- Major New Product Development in Fruit/herbal Tea
- Category Data
- Table 1 Retail Sales of Tea by Category: Volume 2014-2019
- Table 2 Retail Sales of Tea by Category: Value 2014-2019
- Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
- Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
- Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
- Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
- Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
- Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
- Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
- Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
- Executive Summary
- Moderate Growth for Hot Drinks in 2019
- Increased Interest in Higher-quality Hot Drinks
- Stable Competitive Environment
- Major Innovations Within Hot Drinks
- Steady Growth for Hot Drinks
- Market Data
- Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
- Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
- Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
- Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
- Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
- Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
- Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
- Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
- Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
- Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
- Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
- Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2014-2019
- Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
- Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
- Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
- Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
- Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
- Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
- Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
- Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
- Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
- Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
- Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
- Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
- Sources
- Summary 1 Research Sources