Tea in the Philippines

Tea in the Philippines

The Philippines is not a traditionally tea-drinking nation, which is reflected in the far higher growth of tea in foodservice than in retail. This makes standard black tea a less dynamic category, albeit Lipton variants continue to account for the bulk of retail volume. However, the faster growth of foodservice makes it more alluring for players to focus their marketing efforts in full-service restaurants as the growth is coming from these channels. Nevertheless, tea continues to penetrate house...

Euromonitor International's Tea in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tea in the Philippines \nEuromonitor International \nDecember 2019\n \n \nList OF CONTENTS AND TABLES \n \nHEADLINES
PROSPECTS
Tea sees higher growth through foodservice than retail, where black tea keeps losing ground to more dynamic green and fruit/herbal variants
Health consciousness drive Filipinos to demand more green tea and fruit/herbal tea, looking to them for a variety of benefits
Popularity of milk tea and bubble tea shops prompts major player to revitalise its offer of instant tea
COMPETITIVE LANDSCAPE
Unilever maintains its lead despite declining demand for black tea
Local brands highly engage in innovation and widen their distribution
Instant tea players targeting significant workforce of young professionals
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Despite some challenges for standard instant coffee and tea in retail, hot drinks gains strength in all categories in 2019
Premiumisation is a rising trend in terms of both product and packaging
Nestlé Philippines and Mayora Indah maintain their lead in hot drinks on the strength of their instant coffee and “other” hot drinks brands
Product developments are seen in packaging and instant tea, but players mostly focus on marketing, distribution and shelf space
Slowdown in growth of hot drinks will be minimal, as health consciousness and premiumisation trends sustain value sales
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
SOURCES
Summary 1 Research Sources

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