Tea in Nigeria

Tea in Nigeria

Tea is expected to record stronger retail volume growth over the forecast period compared to the review period. The growing urban population combined the improvement, yet still at a sluggish rate, of the economy and the growing number of people working in the formal sector contributed to an increase in tea consumption in 2019 and will boost volume growth over the forecast period. Soft drivers like growing availability and an increase in product variety will contribute to growth. Also, a change i...

Euromonitor International's Tea in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tea in Nigeria
Euromonitor International
December 2019
List OF CONTENTS AND TABLESHEADLINES
PROSPECTS
Tea benefits from economic growth and health and wellness trend
Fruit/herbal tea benefits most from health and slimming trends
Manufacturers target regional consumers with tailored products
COMPETITIVE LANDSCAPE
Unilever Nigeria Plc continues to lead tea through strong branding and innovations
Top Tea benefits from affordability while Richmond focuses on premiumisation
Good scope for domestic challengers to emerge
CATEGORY DATA
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Hot drinks benefits from strong marketing and rising incomes
Coffee consumption booms as coffee culture develop across major cities
Competition increases as manufacturers recover from the economic crisis
Marketing and distribution over new product development
Sales will benefit from income growth and widening distribution and range
MARKET DATA
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
SOURCES
Summary 1 Research Sources

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