For the second year in a row, volume sales of tea were under pressure. In 2014, tea registered marginal volume growth, which was largely due to a very mild winter which meant that consumers drank less tea. This particularly hit black standard tea. Black tea with added spices, such as cinnamon, is popular amongst Dutch consumers during the winter time, although sales of black speciality tea were also poor due to the mild winter.
Euromonitor International's Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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