In terms of volume, black tea still makes up the bulk of the category. However, black tea is in steady decline as this type of tea is viewed as a standard product. Compared to green, herbal and other tea such as rooibos, products with black tea as the main ingredient are less popular and perceived as not as healthy as other types of tea. The outlook for black tea remains negative as consumers will switch to new types of tea and want to be surprised with interesting new flavours and tea-drinking...
Euromonitor International's Tea in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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