Tea in the Middle East and Africa
The Middle East and Africa trails only Asia Pacific in total tea consumption among the world’s regions. It is home to many countries that are among the world leaders in per capita consumption, including Iran and the UAE. Tea consumption in the region takes a wide variety of forms, including a growing presence of rooibos in South Africa, a traditional inclination towards mint tea in North Africa, and heavy consumption of black tea in much of the Middle East.
Euromonitor International's Tea in the Middle East and Africa global briefing offers an insight into to the size and shape of the Hot Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on both retail and foodservice.
Product coverage: Coffee, Other Hot Drinks, Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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