Tea in Kazakhstan

Tea in Kazakhstan

Tea continued to dominate sales of hot drinks in Kazakhstan in 2019, due the strong tea drinking culture in the country. It is consumed regularly throughout the day, accompanying breakfast, brunch, lunch and dinner. Many Kazakhstanis remain traditional in their tea preferences, with loose black tea the most popular format, which is drunk with milk, although the smaller, more convenient tea bags continued to record a strong performance in 2019, supported by rising urbanisation. Many older generat...

Euromonitor International's Tea in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tea in Kazakhstan
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Black Tea Remains Traditional Drink for Many Kazakhstanis, But Younger Generations Show Increasing Interest in Diverse Variety and Flavours
Alternative Tea Restricted by Legislation and Competition From More Established Types
Emergence of Specialist Tea Café and Tea Houses Sign of Willingness To Move Away From Traditional Perceptions
Competitive Landscape
Lack of Movement Amongst Leading Players Leads To High Number of Discounts and Promotions
Smaller Players Add Dynamism To Tea With Interesting and Exotic Flavours
Niche of Premium Brands Attracts Affluent Consumers Who Are Willing To Experiment
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
Executive Summary
Stable Demand for Hot Drinks Driven by Improving Economy and Westernisation
Foodservice Records Dynamic Performance, Driven by Evolving Coffee Culture
Great Share Movement Within Dynamic Coffee Amongst Players
Smaller Brands Venture Into New Product Development With Exotic Flavours
Further Urbanisation and Demand for Higher Quality Products Will Support Stable Demand for Hot Drinks Over the Forecast Period
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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