Tea in India posted slower growth in 2017 due to a dip in production of black tea due to poor weather conditions. Some of the smaller players, including Organic India and Assam Tea Co, had to increase their prices, with this resulting in a small drop in consumption. Furthermore, sales were affected due to uncertainty surrounding the new GST. Most traders refused to stock packaged tea, causing an inventory surplus for manufacturers.
Euromonitor International's Tea in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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