Tea in Egypt

Tea in Egypt

Tea is the most popular hot drink in Egypt, considered an essential item by many. It is consumed by all income groups, and is readily available and widely distributed across the country. Tea is served during meetings, and at family gatherings and other social occasions. Black tea is by far the most popular type and dominates; however, different tea types are also consumed, in particular, mint tea. Over the forecast period, tea is expected to grow in correlation with the increasing number of hous...

Euromonitor International's Tea in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Tea market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Tea in Egypt
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Tea Culture Is Booming in Egypt As Many Consumers Considered Tea To Be A Necessity
Inflation Impacted the Growth of Tea But Did Not Result in A Decline As Consumers Switched Products
the Health and Wellness Trend Benefits Sales of Green Tea, Known for Its Health Benefits
Competitive Landscape
Players Use On-pack Promotions To Compete and Attract Price-conscious Consumers
As Egyptian Currency Strengthens, International Imported Teas May Consider Decreasing Their Prices
Lipton Respond To the Health and Wellness Trend by Launching A Range of Fruit/herbal Teas To Consumers
Category Data
Table 1 Retail Sales of Tea by Category: Volume 2014-2019
Table 2 Retail Sales of Tea by Category: Value 2014-2019
Table 3 Retail Sales of Tea by Category: % Volume Growth 2014-2019
Table 4 Retail Sales of Tea by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Tea: % Retail Value 2015-2019
Table 6 LBN Brand Shares of Tea: % Retail Value 2016-2019
Table 7 Forecast Retail Sales of Tea by Category: Volume 2019-2024
Table 8 Forecast Retail Sales of Tea by Category: Value 2019-2024
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2019-2024
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2019-2024
Executive Summary
There Is Slower Growth for Hot Drinks in Egypt As Inflation and Price-sensitivity Shapes Consumers Purchases
Egyptians Trade Down To Save on Costs, and the Health and Wellness Trend Makes Its Mark on Tea
Competitors Focus on Price-points and Discounts To Attract Consumers in A Time When Price Is Important
Lipton Launches A Range of Fruit/herbal Teas To Respond To the Health and Wellness Trend
the Future Looks Better for Hot Drinks, With A Decrease in Inflation Boosting Growth
Market Data
Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2014-2019
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2014-2019
Table 13 Retail Sales of Hot Drinks by Category: Volume 2014-2019
Table 14 Retail Sales of Hot Drinks by Category: Value 2014-2019
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2014-2019
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2014-2019
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2014-2019
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2014-2019
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2014-2019
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2015-2019
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2016-2019
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2014-2019
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2019
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2019-2024
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2019-2024
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2019-2024
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2019-2024
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2019-2024
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2019-2024
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2019-2024
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2019-2024
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2019-2024
Sources
Summary 1 Research Sources

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