Compared with the biggest hot drinks category – coffee – tea is really small. With such low sales figures, even the leaders are not particularly happy with the results. Atlantic Grupa dd, although ranking second in 2015 with actual sales of HRK16 million, decided that it should focus instead on its more important products, and relinquished its Cedevita tea range to the company that actually manufactured the tea for Atlantic Grupa dd, Jan Spider doo. The new umbrella brand is called Naturavita.
Euromonitor International's Tea in Croatia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Tea market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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