Tea in China
Although unpackaged products continued to account for a large share of tea sales in China in 2017, especially in the foodservice channel, where operators purchase unpackaged loose tea directly from suppliers at low prices, packaged tea is growing in popularity in the retail channel as increasing disposable incomes are enabling consumers to buy better quality products. In addition, government policies are supporting branded packaged tea, with the aim being for five tea manufacturers to achieve an...
Euromonitor International's Tea in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Tea market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- TEA IN CHINA
- Euromonitor International
- February 2018
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Internet To Help Drive Tea Growth Over the Forecast Period
- Mid- To High-end Teas Set To Become Mainstream Thanks To Rising Product Awareness and Consumer Knowledge
- Competitive Landscape
- Leading Players Try To Reach Young Consumers To Drive Sales Growth
- Cooperation Between Tea Companies To Expand Product Lines
- Companies With A Clear Positioning and Better Understanding of Consumers To Gain Ground Over the Forecast Period
- Category Data
- Table 1 Retail Sales of Tea by Category: Volume 2012-2017
- Table 2 Retail Sales of Tea by Category: Value 2012-2017
- Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
- Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
- Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
- Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
- Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
- Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
- Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
- Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022
- Executive Summary
- Hot Drinks Continues To Grow Steadily in Spite of Intensifying Competition From Rtd Formats
- Trading Up Trend Strongest in Coffee
- Nestlé (china) Continues To Lead A Fragmented Market
- Trading Up Trend Leads To the Launch of New High-end Products
- Further Stable Growth Anticipated Over the Forecast Period
- Market Data
- Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
- Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
- Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
- Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
- Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
- Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
- Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
- Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
- Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
- Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
- Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
- Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
- Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
- Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
- Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
- Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
- Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
- Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
- Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
- Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
- Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
- Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
- Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022
- Sources
- Summary 1 Research Sources