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Tchibo Warszawa Sp zoo in Retailing (Poland)

Tchibo Warszawa Sp zoo in Retailing (Poland)

Tchibo Warszawa is focused on the development of an omnichannel strategy. The company optimises its outlets, closing unprofitable stores as part of its restructuring process. Further activities are expected to focus on the modernisation of its existing outlets, mainly through changes in interior design and visual merchandising. The company is also seeking to differentiate itself through a weekly changing range of non-food products. Its non-store distribution channel, internet retailing, is expec...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Retailing market;
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TCHIBO WARSZAWA SP ZOO IN RETAILING (POLAND)
Euromonitor International
December 2016
LIST OF CONTENTS AND TABLES
Strategic Direction
Company Background
Digital Strategy
Summary 1 Tchibo Warszawa Sp zoo: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Tchibo Warszawa Sp zoo: Competitive Position 2016

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