Tatranska Mliekaren as in Health and Wellness (Slovakia)
Tatranska Mliekaren plans to continue to focus its attention on defending its position in dairy in Slovakia and retaining its private label manufacturing business. The company will more actively engage in offering product innovation and prize giveaways, significantly supporting its sales with price promotions and discounts. It will closely monitor the health and wellness trend and respond to customer demands, although its main focus will remain its standard dairy product portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Focus Categories by Key Functional Ingredients, Health and Wellness by Category, Health and Wellness by Prime Positioning and Focus Categories by Key Functional Ingredients, Health and Wellness by Type, Health Wellness by Prime Positioning.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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