Tarjeta Naranja SA in Consumer Finance (Argentina)
Tarjeta Naranja’s strategy focuses on expanding its operations in Buenos Aires and the suburbs. It is also developing new alliances with established credit card operators to gain share among middle- and high-income groups, and maintaining its focus on targeting younger Argentinians in an attempt to build a base of loyal consumers who will remain customers of the company as they grow older.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Lending, Financial Cards and Payments.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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