How to Target Evolving Urban Consumers
While urbanisation continues to be a major global demographic trend, the urban consumer profile is also shifting, driven by population ageing, rising incomes and value change. Cities are therefore witnessing a rise in population diversity, a growing number of elderly and solo-dweller consumers, and a gradual shift of consumption patterns towards more services. Companies that can navigate through the increasingly diverse and complex urban consumer landscape are likely to garner greater success.
Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on Euromonitor International’s vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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• Take a step back from micro trends
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