Target Corp in Retailing (USA)
Target’s strategy is focused on strengthening its presence in the channels in which it operates, and expanding to new digital channels. In 2016 it was present in both store-based retailing and internet retailing. The company aims to grow by investing in grocery retailing, health and wellness foods, and increasing its upscale product offerings to appeal to its upper-middle-class demographic. It has also focused on improving its click-and-collect and delivery services to compete with other mass me...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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