Tangmas PT is expected to continue targeting its core audience of middle to lower-income consumers with affordable drink products such as Frutang in plastic cup packaging, which is the company’s strength. In addition, the company also has several marginal premium product offerings targeting middle-upper consumers such as 2 Tang Zestea. In light of the increasing prices of raw materials, the company’s economy products may face a challenge in maintaining the same levels of unit price to continue...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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