Systembolaget AB in Retailing (Sweden)
The state-owned company Systembolaget will focus on developing its customer service and product range, but will also continue to be a responsible player in alcoholic drinks. Systembolaget plans to constantly update its product range and to focus on modernising its stores. The company implemented a new product assortment plan in September 2013. The new strategy is more customer-orientated than before, as approximately 300 new items have been introduced as part of its fixed range and 430 items hav...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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