Sweet Spreads in Nigeria

Sweet Spreads in Nigeria

Sweet spreads will demonstrate a relatively weak performance in Nigeria in 2020. As this is a niche category consisting largely of imported, Westernised products, COVID-19 had a strong impact on the availability and price of these products. Weakened consumer disposable income and a focus on essentials in 2020 led to a particularly reduced demand for jams and preserves and chocolate based spreads. Nuts and seed based spreads experienced more demand than these two categories as it has become incre...

Euromonitor International's Sweet Spreads in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sweet Spreads in Nigeria
Euromonitor International
December 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Middle-income households have a sweet tooth as the economy recovers
Local honey set to step up advertising to compete with international brands
Geurts Conservenfabriek retains top spot thanks to strong presence and wide distribution
RECOVERY AND OPPORTUNITIES
As disposable incomes improve consumers seek novelty toppings for staple food
Honey will drive growth as consumers seek quality and packaged range expands
Growing popularity of nut and seed based spreads due to novelty and nutritional value claims
CATEGORY DATA
Table 1 Sales of Sweet Spreads by Category: Volume 2015-2020
Table 2 Sales of Sweet Spreads by Category: Value 2015-2020
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2015-2020
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2015-2020
Table 5 NBO Company Shares of Sweet Spreads: % Value 2016-2020
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2017-2020
Table 7 Distribution of Sweet Spreads by Format: % Value 2015-2020
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2020-2025
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2020-2025
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2020-2025

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