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Sweet Spreads in Estonia

Sweet Spreads in Estonia

In 2019, several domestic and foreign players were successful in launching innovations within sweet spreads, challenging the dominant brands. This was particularly true for chocolate spreads and Nutella, with new entries looking to gain share from the leading player, driving value growth for sweet spreads through more significant differentiation, and by providing consumers access to new and novel brands and flavours.

Euromonitor International's Sweet Spreads in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Sweet Spreads market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Sweet Spreads in Estonia
Euromonitor International
November 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
New Entries Drive Value Growth However Rising Health Awareness Is A Threat To Sweet Spreads
Honey Leads Sales Thanks To Its Traditional Positioning, While Nut and Seed Based Spreads Benefit From the Health and Wellness Trend
Jams and Preserves Perform Well, However Estonians Continue To Prefer Home-made Items
Competitive Landscape
Domestic Players Use A Traditional, Home-made Positioning To Lead Sweet Spreads
Rising Living Standards Have Consumers Reaching for Premium Offerings
Despite No Clear Leaders, the Competitive Environment Within Honey Remains Fierce
Category Data
Table 1 Sales of Sweet Spreads by Category: Volume 2014-2019
Table 2 Sales of Sweet Spreads by Category: Value 2014-2019
Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2014-2019
Table 4 Sales of Sweet Spreads by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Sweet Spreads: % Value 2015-2019
Table 6 LBN Brand Shares of Sweet Spreads: % Value 2016-2019
Table 7 Distribution of Sweet Spreads by Format: % Value 2014-2019
Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2019-2024
Table 9 Forecast Sales of Sweet Spreads by Category: Value 2019-2024
Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2019-2024
Executive Summary
Increase in Living Standards Supports the Development of Packaged Food
Increased Consumer Purchasing Power Supports Manufacturers
Successful Players Follow the Trends
Competition Remains Intense Among Grocery Chains
Positive Outlook for the Economy To Support Sales
Foodservice
Sales To Foodservice
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2013-2018
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2018-2023
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2018-2023
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2013-2018
Table 17 Sales of Packaged Food by Category: % Volume Growth 2013-2018
Table 18 Sales of Packaged Food by Category: % Value Growth 2013-2018
Table 19 GBO Company Shares of Packaged Food: % Value 2014-2018
Table 20 NBO Company Shares of Packaged Food: % Value 2014-2018
Table 21 LBN Brand Shares of Packaged Food: % Value 2015-2018
Table 22 Penetration of Private Label by Category: % Value 2013-2018
Table 23 Distribution of Packaged Food by Format: % Value 2013-2018
Table 24 Distribution of Packaged Food by Format and Category: % Value 2018
Table 25 Forecast Sales of Packaged Food by Category: Volume 2018-2023
Table 26 Forecast Sales of Packaged Food by Category: Value 2018-2023
Table 27 Forecast Sales of Packaged Food by Category: % Volume Growth 2018-2023
Table 28 Forecast Sales of Packaged Food by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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