The vision of Swedish Match is “a world without cigarettes” and the company has accordingly since the 1990s divested from any holdings or ventures involving cigarettes. Instead, it has focused on primarily cigars and Swedish-style snus, which is a strongly Swedish traditional product which the company now has brought beyond Swedish borders by entering the US with its product lines. This exemplifies the attempt of a large tobacco manufacturer to develop its value offering in a manner congruent...
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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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