Svenska McDonald's AB in Consumer Foodservice (Sweden)
Svenska McDonald’s did not expand its outlet network in Sweden during 2016 and already suffers from saturation. However, the company will continue to expand slightly through franchising, but primarily focus on strengthening the somewhat poor McDonald’s brand image with healthier menu alternatives and a gourmet selection.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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