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Svenska McDonald's AB in Consumer Foodservice (Sweden)

Svenska McDonald's AB in Consumer Foodservice (Sweden)

Svenska McDonald’s did not expand its outlet network in Sweden during 2016 and already suffers from saturation. However, the company will continue to expand slightly through franchising, but primarily focus on strengthening the somewhat poor McDonald’s brand image with healthier menu alternatives and a gourmet selection.

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Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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  • Get a detailed picture of the Consumer Foodservice market;
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    SVENSKA MCDONALD'S AB IN CONSUMER FOODSERVICE (SWEDEN)
    Euromonitor International
    May 2017
    LIST OF CONTENTS AND TABLES
    Strategic Direction
    Key Facts
    Summary 1 Svenska McDonald's AB: Key Facts
    Summary 2 Svenska McDonald's AB: Operational Indicators
    Suppliers
    Competitive Positioning
    Summary 3 Svenska McDonald's AB (including franchisees): Competitive Position 2016

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