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Surface Care in Serbia

Surface Care in Serbia

2018 saw multi-purpose cleaners continue to register downward sales trends as another consecutive year of negative value growth was recorded. The category is experiencing saturation and, more importantly, it is experiencing strong competition from task-specific surface care products. This shift continued to have a negative influence over sales of multi-purpose cleaners for most of the review period, a trend which continued during 2018. This trend is certainly expected to continue shaping the nat...

Euromonitor International's Surface Care in Serbia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN SERBIA
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Sales of Multi-purpose Cleaners Continue To Decline
Splits Between Different Categories Undergo Slow Changes
Certain Specific Product Also Reach Saturation
Competitive Landscape
the Leading Players Experience Static Or Declining Value Sales
Few New Products Launched in Surface Care
the Value Share of Private Label Remains Fairly Low
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 7 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
the Biggest and Most Important Categories See Poor Results During 2018
Very Few New Launches Recorded Across Home Care in 2018
Market Concentration Level Increases, Private Label Lines Grow in Popularity
the Importance of Non-grocery Specialists for Home Care Sales Keeps Growing
Home Care Slated for Negative Volume Growth Over the Forecast Period
Market Indicators
Table 9 Households 2013-2018
Market Data
Table 10 Sales of Home Care by Category: Value 2013-2018
Table 11 Sales of Home Care by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Home Care: % Value 2014-2018
Table 13 LBN Brand Shares of Home Care: % Value 2015-2018
Table 14 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 15 Distribution of Home Care by Format: % Value 2013-2018
Table 16 Distribution of Home Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Home Care by Category: Value 2018-2023
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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