Surface Care in Portugal
Surface care is another home care category which is seeing stronger value than volume sales, due to inflationary pressures. Volume has fallen since the pandemic boost and is not likely to rise above one percentage point in a positive direction over the forecast period. Value, on the other hand, is driven by rising unit prices – especially so as materials such as plastic have been negatively impacted by this inflationary scenario, along with the costs of transportation having increased drasticall...
Euromonitor International's Surface Care in Portugal market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Surface Care in Portugal
- Euromonitor International
- February 2023
- List Of Contents And Tables
- SURFACE CARE IN PORTUGAL
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Surface care sales are influenced by consumers’ spending power, with strong private label noted
- Home care disinfectants continue to maintain consumer interest, as brands reposition their messages to suit the moving times
- Mistolin sees ongoing success, while some brands which were fast-tracked due to new licensing laws have disappeared
- PROSPECTS AND OPPORTUNITIES
- Popular disposable wipes will start to face competition from modern and reusable options
- Innovations in home disinfectants expected, from fragrances to natural ingredients and eco-friendly packaging
- Ongoing omnichannel strategies needed, with a balance between online options and physical shelf space
- CATEGORY DATA
- Table 1 Sales of Surface Care by Category: Value 2017-2022
- Table 2 Sales of Surface Care by Category: % Value Growth 2017-2022
- Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2017-2022
- Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2017-2022
- Table 5 NBO Company Shares of Surface Care: % Value 2018-2022
- Table 6 LBN Brand Shares of Surface Care: % Value 2019-2022
- Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2018-2022
- Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2022
- Table 9 Forecast Sales of Surface Care by Category: Value 2022-2027
- Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2022-2027
- HOME CARE IN PORTUGAL
- EXECUTIVE SUMMARY
- Home care in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- MARKET INDICATORS
- Table 11 Households 2017-2022
- MARKET DATA
- Table 12 Sales of Home Care by Category: Value 2017-2022
- Table 13 Sales of Home Care by Category: % Value Growth 2017-2022
- Table 14 NBO Company Shares of Home Care: % Value 2018-2022
- Table 15 LBN Brand Shares of Home Care: % Value 2019-2022
- Table 16 Penetration of Private Label in Home Care by Category: % Value 2017-2022
- Table 17 Distribution of Home Care by Format: % Value 2017-2022
- Table 18 Distribution of Home Care by Format and Category: % Value 2022
- Table 19 Forecast Sales of Home Care by Category: Value 2022-2027
- Table 20 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
- Summary 1 Research Sources