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Surface Care in Pakistan

Surface Care in Pakistan

The outlook for surface care in Pakistan remains favourable, with overall retail volume and current value sales projected to continue growing at healthy rates throughout the forecast period. Aside from population growth and rising incomes, strong advertising support for leading brands such as Finis and Dettol will help to sustain the positive development of the category. Marketing activities will be particularly influential in encouraging more consumers to choose surface care products over tradi...

Euromonitor International's Surface Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Surface Care in Pakistan
Euromonitor International
April 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Surface Care Will Continue To Benefit From Rising Hygiene-consciousness in Pakistan
Demand for Surface Care Products Set To Remain Strongest in Urban Areas
Multi-purpose Cleaners Expected To Remain the Most Dynamic Category
Competitive Landscape
SC Johnson Remains the Top Player in Surface Care in 2018
Further Value Share Gains Projected for Dettol
Multinationals Set To Continue Leading Surface Care
Category Data
Table 1 Sales of Surface Care by Category: Value 2013-2018
Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Surface Care: % Value 2014-2018
Table 4 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 5 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Rising Incomes and Marketing Activities Drive Positive Performance of Home Care
Price Remains Highly Influential in Home Care Purchasing Decisions
Multinationals Maintain Leading Positions in Most Home Care Categories
Traditional Grocery Retailers Continue To Dominate Home Care Distribution
Increasing Competition Likely To Fuel Higher Investment in Advertising and Innovation
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Distribution of Home Care by Format: % Value 2013-2018
Table 13 Distribution of Home Care by Format and Category: % Value 2018
Table 14 Forecast Sales of Home Care by Category: Value 2018-2023
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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