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Surface Care in Morocco

Surface Care in Morocco

Surface care products are becoming very popular in Morocco, especially as supermarkets and hypermarkets are offering a wide range of such products from various brands. Morocco is witnessing a trend of moving from multipurpose cleaners, like bleach, towards more specialised products, thanks to the rapid expansion of supermarkets and hypermarkets, which offer a wide range of such products all over the country. Additionally, sales of such products are being supported by TV and social media advertis...

Euromonitor International's Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN MOROCCO
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Surface Care Set To Grow Over the Forecast Period
the Use of Bleach Is Still Very Common in Small Cities and Rural Areas
Bathroom Cleaners Will Remain the Fastest Growing Category Over the Forecast Period
Competitive Landscape
Procter & Gamble Leads Surface Care in Morocco
Local Players Are Becoming Very Competitive
New Brands Are Evolving Along With Growth in Private Label
Category Data
Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To See Positive Growth in Morocco
Specialised Products Continued To Be Very Popular in Morocco
Supermarkets and Hypermarkets Are Still the Leading Distribution Channel in Home Care in Morocco
International Companies Are Still Outperforming Local Players in 2017
Home Care Is Expected To See Growth Over the Forecast Period
Market Indicators
Table 11 Households 2012-2017
Market Data
Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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