Market Research Logo

Surface Care in Kenya

Surface Care in Kenya

Consumers’ tastes and preferences are becoming more sophisticated and, therefore, consumers are demanding products that offer a high level of effectiveness and/or some added benefits, such as surface protection, antibacterial properties or easy application. Cleaning products with disinfecting ingredients and products in convenient packaging, such as trigger sprays, were increasingly in demand at the end of the review period.

Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN KENYA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumer Preferences Require Manufacturers To Improve Formulations
Increased Product Variety
Specialised Cleaning Products
Competitive Landscape
International Brands Maintain Their Lead
Consumers Willing To Pay More for Premium Products
Leading Players Gain in Distribution Channels
Category Data
Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Surface Care: % Value 2013-2017
Table 4 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Growth in Home Care Revenues Slows in 2017
Consumers Demand A Value Proposition
Multinationals Bring Innovative Cleaning Methods To Kenya
Supermarkets Remains the Dominant Distribution Channel
Positive Forecast Performance
Market Indicators
Table 7 Households 2012-2017
Market Data
Table 8 Sales of Home Care by Category: Value 2012-2017
Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Care: % Value 2013-2017
Table 11 LBN Brand Shares of Home Care: % Value 2014-2017
Table 12 Distribution of Home Care by Format: % Value 2012-2017
Table 13 Distribution of Home Care by Format and Category: % Value 2017
Table 14 Forecast Sales of Home Care by Category: Value 2017-2022
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report