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Surface Care in Iran

Surface Care in Iran

Surface care remained a niche category in 2016 with a small value share of home care. This was mainly due to limited awareness by consumers about different product types and their uses. In fact, most consumer demand was generated for basic offerings such as multipurpose cleaners, and more sophisticated surface care items are still far from becoming an essential in the daily shopping basket of a typical urban household. However, with rapid changes in the retailing landscape in terms of emerging a...

Euromonitor International's Surface Care in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN IRAN
Euromonitor International
February 2017
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Pakshoo Co in Home Care (iran)
Strategic Direction
Key Facts
Summary 1 Pakshoo Co: Key Facts
Competitive Positioning
Summary 2 Pakshoo Co: Competitive Position 2016
Executive Summary
Low Base in Most Home Care Categories Remains the Main Growth Driver
Decline in Purchasing Power Due To Economic Stagnation Hampers Growth in 2016
Domestically Produced Products Dominate Sales
Rapid Expansion of Modern Grocery Channels Plays A Key Role in the Development of Home Care
Healthy Growth Is Predicted in the Forecast Period If Political/economic Situation Improves
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources

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