Surface Care in Eastern Europe
Surface care is considered to have reached maturity in Eastern Europe, but the region remains vulnerable to the macroeconomic performance of Russia, as a result of a high reliance on this market in terms of sales. The shift to modern retailing enabled private label to grow significantly, supported by a decrease in incomes during the recession, which led global players to intensify their marketing tactics to capture the most affluent consumers, creating further polarisation within the category.
Euromonitor International's Surface Care in Eastern Europe global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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