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Surface Care in Belgium

Surface Care in Belgium

Surface care posted slightly negative volume and value growth in 2017, largely driven by the mature status of the products. In particular, sales of floor cleaners declined significantly driven by more powerful formulations that reduce volume usage in the cleaning process. Meanwhile, although it is still by far the most popular surface care product, multi-purpose cleaners is no longer outperforming the growth in other subcategories, shrinking in volume terms in 2017. As consumers are more and mor...

Euromonitor International's Surface Care in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN BELGIUM
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Maturity Hinders Growth With Specific Task Products Seen in Favourable Light
the Main Goal of Rapid Cleaning Supports Sales of Powerful and Convenient Products
Hygiene Concerns Translate Into Solid Demand for Home Disinfectants
Competitive Landscape
Procter & Gamble Leads Otherwise Fragmented Category Where Bigger Packs Appeal
Price Promotions Show Mixed Results
Lack of Major Innovation Other Than Going Green
Category Data
Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Value Sales Decline Due To Maturity of Many Products
Rapid Daily Cleaning Most Prominent on Consumer Wishlist
Procter & Gamble Maintains Top Spot Despite Declining Share
No Major New Product Breakthrough But Instead More Premium Formats
Value Sales Set To Keep Shrinking Over the Forecast Period
Market Indicators
Table 11 Households 2012-2017
Market Data
Table 12 Sales of Home Care by Category: Value 2012-2017
Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
Table 14 NBO Company Shares of Home Care: % Value 2013-2017
Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 17 Distribution of Home Care by Format: % Value 2012-2017
Table 18 Distribution of Home Care by Format and Category: % Value 2017
Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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