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Surface Care in Belarus

Surface Care in Belarus

In 2017, surface care in Belarus posted low volume growth, stimulated by stabilisation of the local economy, growing imports, advertising and an increasing number of affordable local products. Multi-purpose cleaners posted the strongest volume growth, thus driving the overall category. The economising trend encouraged local consumers to choose multi-purpose cleaners that were suitable for all household surfaces. Furthermore, consumers who still preferred to use specific products for different su...

Euromonitor International's Surface Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


SURFACE CARE IN BELARUS
Euromonitor International
February 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Surface Care Posts Low Volume Growth in 2017, An Improvement on the Decline in 2016
Belarusians Choose Multi-purpose Surface Care Products During the Economic Downturn
Low Volume Growth of Impregnated Wet Wipes Due To An Increased Presence of Inexpensive Local Brands
Competitive Landscape
Greater Share for Multinational Companies
Growing Interest in and Availability of Local and Russian Products
Specific-purpose Surface Care Is Expected To Compete Strongly With Multi-purpose Cleaners
Category Data
Table 1 Sales of Surface Care by Category: Value 2012-2017
Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Records Slight Growth After Several Years of Decline
Growing Number of Home Care Products Are Purchased at A Discount
Despite Interest in Inexpensive Products, Multinational Brands Dominate Sales
Drugstores and Supermarkets Become Major Home Care Retailers
Home Care To See Low Growth Over the Forecast Period
Market Indicators
Table 9 Households 2012-2017
Market Data
Table 10 Sales of Home Care by Category: Value 2012-2017
Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Home Care: % Value 2013-2017
Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 15 Distribution of Home Care by Format: % Value 2012-2017
Table 16 Distribution of Home Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

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