Surface Care in Algeria

Surface Care in Algeria

Surface care is expected to continue to see profit from Algeria’s expanding urban middle-income consumer base over the forecast period. Rapid urbanisation and the accompanying changes in lifestyles prompt consumers to seek convenience in cleaning products. Surface care products provide ease of cleaning combined with pleasant fragrances, offering multiple in the home. The demand for products bringing efficiency to domestic chores will further grow as more Algerian women join the workforce, with d...

Euromonitor International's Surface Care in Algeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Surface Care in Algeria
Euromonitor International
February 2020
List OF CONTENTS AND TABLES
HEADLINES
PROSPECTS
Conditions favour continued growth of surface care
Volume sales will slow as purchasing power declines
Multi-purpose cleaners will continue to appeal to consumer needs
COMPETITIVE LANDSCAPE
Henkel’s Bref brand stays on top in 2019
Procter & Gamble’s Mr Proper brand sees an increase in growth
Domestic brands gaining share despite continued reign of multinationals
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care sees continued current value growth in 2019
Urbanisation fuels trends towards efficiency and convenience
Domestic players gain ground in an environment still led by multinationals
Traditional grocery retailers continue to dominate, but modern retailers are growing
Value growth is will continue over the forecast period
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Distribution of Home Care by Format: % Value 2014-2019
Table 13 Distribution of Home Care by Format and Category: % Value 2019
Table 14 Forecast Sales of Home Care by Category: Value 2019-2024
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources

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